I researched, I sketched, I googled B2B marketing and third-party management a few times to make sure I knew what I was doing and I sold an ad campaign.

If we’re getting technical, FWV played a large role in the selling aspect, the campaign was looked over by my art and creative directors and a copywriter used magic to make my concept come to fruition.

But as the fresh intern in the Zoom chat sitting patiently in my bedroom waiting for my idea to be presented, it was nothin’ but awesome hearing Concord want to move forward with what I created.

Concord Hospitality employs, runs and builds hotels across the country. Concord provides a framework from the ground up (literally and figuratively) for hotels, and what better way to convey that across an entire campaign than a blueprint. In this campaign, any area of Concord’s expertise can be shown through the blueprint imagery. ‘There’s a blueprint for development. We Created it.’ ‘There’s a blueprint for exquisite tableside manner. We’ve perfected it.’ Using one dominant image and a good tagline, coupled with the subtle graphic overlay, Concord was able to show elegance, perfection and mastery of their craft through these new ads.

At FWV I was right alongside the rest of the creative team on assignments. If there was a logo to be made, my versions were included in the presentation deck. If there was an ad campaign to discuss, I brainstormed my own concepts and pitched them to the team.

Prior to working as an intern, I was the creative director for the university newspaper. I had been giving direction and feedback for two years, making creative calls and being in a leadership role. If something I made ended up published it was no big deal.

But this! This was exciting! I was reassured the baby intern could do it outside the collegiate bubble.