hit me with a lookbook!

In this for-client project with French West Vaughan I created a Spring/Summer 2022 lookbook for Houdini Sportswear. The full book is available for viewing on their website.  

Houdini was able to start momentum into the streetwear scene by keeping the original Houdini feel and weaving in hits of urban flare in this Spring/Summer lookbook. I chose photos and product shots specifically neutral in activity yet had interesting poses to gear the overall tone of the book to cool, chic and forward-thinking.

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