From photographer to editor to creative director.
My day-to-day lived and breathed student journalism for most of my college career. With that came conversations about journalism, creative direction, mentorship, leadership, ethics, mental health and everything in-between. Plus, I got some great work done along the way.
instagram revamp
From clunky and confined to not-so-clunky and refreshing. I revamped our Instagram story design, cleaned up the feed tone and mood, added cohesive and useful highlights, created a consistent social media voice and determined a holistic social brand.
cock-tails
The Gamecock published a cocktail campaign give readers the latest cocktail recipes. Logo ideation and overall illustration and style created by me!
Research, wireframe, mockup. Click here to click through see The Gamecock’s new and improved website with 10 stories above the first scroll, easier readability and careful ad placement to generate revenue without hindering user experience.
website revamp
The Gamecock published a Friday newsletter including everything from food to fashion to horoscopes. Holidays proved to be perfect times to add a little spice to the newsletter headers and accessories.
lifestyle newsletter
When Covid hit and weekly printing became a thing of the past for The Gamecock, a special edition print was the new normal. And for that, we needed a new style.
print style guide
Every good print needs an eye-catching cover. I ideated and created the Eat Drink Shop: Columbia and Look Back Move Forward special edition print covers and overall themes.
tabloid design & concepting
Infographic sourcing and creation through TDG. Click to enlarge to see those up close details. Just look at that tiny shark!
